SLEEVES GO MULTI-LINGUAL
Decorative Sleeves
has supplied a cost-effective decorative solution for a
new range of yoghurt drinks from German dairy company
Molkerei Gropper GmbH, enabling the same sleeve design
to be used across six different countries.
The four
varieties of yoghurt drink – Cherry and Vanilla, Orange,
Apple and Mango, and Strawberry - are being launched
under Molkerei Gropper’s Cremoso brand in Germany,
Italy, France, Slovakia, Czech Republic and the
Netherlands and, as a result, multi-language product
information is required.
Shrink sleeves
provide complete coverage of the bottles, allowing
enough space for all the languages on the rear of the
packs without compromising their overall decorative
impact. Equally important, by combining the languages
in a single sleeve, origination costs have been kept to
a minimum.
Printed in nine
colours on steam grade PVC, the eye-catching sleeves
from Decorative Sleeves feature high quality
illustrations of the different fruits. An individual
colour flash to highlight the product’s low fat content
further differentiates the four flavours.
The bottles are
being filled on a new Krones line, which incorporates a
Sleevematic machine, and is capable of simultaneously
filling and sleeving all four variants to maximise
production efficiencies.
Molkerei Gropper
is also a leading contract filler and packer for the
dairy industry and Decorative Sleeves is an existing
supplier for a number of other products.
“The sleeves for
our Cremoso yoghurt drink range enhance brand image and
maximise shelf standout while also enabling all
necessary product information to be included,” comments
Dietmar Schulte, Molkerei Gropper’s marketing manager.
“We have an
excellent working relationship with Decorative Sleeves
and these new sleeves continue the high quality
standards we have come to expect from the company.” |